Broken Arrow | South Tulsa | Brookside

Explore the Collections

The J. David Legacy Collection 5,850+ pieces Some things are meant to outlast us. The J. David Collection 2,650+ pieces Where your forever takes shape.

 

Gabriel & Co. 7,750+ styles The ring you’ve imagined, finished by hands you can trust. A.Jaffe 1,000+ pieces A promise made to last as long as yours.

By Category

Shown at our three Tulsa showrooms. View All Collections →

At the Bench

Jewelry Repair On our own benches, wherever it came from. Ring Resizing For the ring that almost fits. Appraisals The document your insurer accepts.

Also at J. David

Custom Design If you can dream it, we can make it. Gold Buying & Trade Somewhere in your house there is a box. The Watch Concierge The watch you have been looking for is out there.

More Services

Handled in our own workshops, never sent out. View All Services →
The 2026 Holiday Gift Guide

Gifts That Say You Are Loved.

Start here, then come in. Our team will help you find it, see it and choose it at Broken Arrow, South Tulsa or Brookside.

A hand holding a purple glass ornament tied with a J. David ribbon, with diamond bracelets and rings on the wrist and fingers
Holiday Savings

To make holiday shopping more affordable, financing is available.

Not redeemable for cash, reward dollars, repairs, previous purchases, or special orders. Non-transferable. Cannot be combined with any other offer. Exclusions apply, see store for details. Expires December 31, 2026. Financing upon credit approval.

Make a wish list.
Drop a hint.

  1. Tap the heart on every piece you love.

  2. Open your list from the heart at the top of the page.

  3. Send it by text or email to whoever is shopping for you, or plan a visit and bring it along.

See My List → It goes from your own phone or email; we never send it for you.
The Gift Finder

Who are you shopping for?

Joel and Kendra Wiland

A Letter From the Family.

For us, the holidays have always been about loving people well. That’s really why we do what we do. Jewelry gives us the privilege of helping you celebrate your people: the ones you’ve built a life with, watched grow, laughed with, prayed for, and love dearly.

Jewelry isn’t something that gets packed away when the holidays are over. It becomes part of someone’s story. The best gifts don’t just say “Merry Christmas.” They say, “You are loved.”

Thank you for trusting us with your stories, your celebrations and the moments that matter most. It is a privilege to be your local jeweler.

The J. David Jewelry Family

A woman in a white shirt wearing a gold paperclip chain with a small emerald-cut diamond pendant

The Classics.

Your essentials might look different from someone else’s, but some diamonds just go with everything: hoops, a tennis bracelet, your favorite pendant. And yes, “I’ll wear it all the time” is a perfectly good reason.

More from the printed guide is in our showrooms. Book a visit to see it.

A diamond tennis necklace layered over a cushion-cut emerald pendant on a long chain

Gifts That Wow.

For the gift that stops the room: big diamonds and rich color from the J. David Legacy Collection.

More from the printed guide is in our showrooms. Book a visit to see it.

A hand wearing six blue gem rings against a dark knit sleeve

Gems Made for Gifting.

Color for the one who already has the classics: sapphire, ruby, emerald and more.

More from the printed guide is in our showrooms. Book a visit to see it.

A woman’s hand at her cheek wearing a wide stack of yellow gold beaded bands around a row of diamonds

Stackable Bands.

Mix, match and curate her style, one band at a time.

More from the printed guide is in our showrooms. Book a visit to see it.

A stack of diamond and gold flexible bracelets

New Arrivals.

New shapes in gold and diamonds, for the one who loves to wear it first.

More from the printed guide is in our showrooms. Book a visit to see it.

A man’s wrist wearing a blue beaded and gold chain bracelet beside a tan jacket and jeans

Make His Season Shine.

A chain, an onyx signet, cufflinks for the big night: gifts he’ll actually wear.

More from the printed guide is in our showrooms. Book a visit to see it.

A diamond cross necklace and a beaded gold chain worn at the collar

A Little Sparkle, a Deeper Meaning.

Crosses and keepsakes in gold and diamonds, for faith worn close.

More from the printed guide is in our showrooms. Book a visit to see it.

From Our Showrooms

Staff Favorites.

Six of the people you’ll meet in our showrooms, and the piece each would give this year.

Bujukan and Diamond Link Chain Necklace Brianna, in a mint blouse

Brianna

14K White & Yellow Gold Bujukan & Diamond Link Chain Necklace

See Brianna’s pick

Ask about Brianna’s pick at any of our showrooms

Yellow gold ring: an oval turquoise in a diamond halo beside a free-form turquoise
Hayley, in a green blouse

Hayley

Turquoise & Diamond Ring

Ask about Hayley’s pick at any of our showrooms

Diamond Classic Oval Hoop Earrings Kinsley, in a black ruffled top

Kinsley

14K White Gold Diamond Classic Elongated Oval Hoop Earrings

See Kinsley’s pick

Ask about Kinsley’s pick at any of our showrooms

Quilted yellow gold bands with diamonds set where the lines cross Brandon, in a navy blazer

Brandon

14K Gold Quilted Pattern Ring With Diamonds

See Brandon’s pick

Ask about Brandon’s pick at any of our showrooms

Long Graduating Diamond Bar Earrings Susan, in a purple blouse

Susan

14K Yellow Gold Long Graduating Diamond Bar Earrings

See Susan’s pick

Ask about Susan’s pick at any of our showrooms

A hand resting on a white sweater, wearing a radiant-cut diamond engagement ring with trapezoid side diamonds

Custom Engagement.

Make it yours. Custom has never been so easy.

  1. A designer sketching an emerald-cut engagement ring with loose diamonds beside itStep 1

    Inspire

    Bring a photo, a Pinterest pin, a sketch or an heirloom.

  2. A blue wax model of a ring held in two fingers, with loose diamonds on the tableStep 2

    Design

    Our designers sketch it and model it so you can see it before you say yes.

  3. The finished radiant-cut diamond ring in yellow gold on a marble surfaceStep 3

    Create

    Your design comes to life, set and finished by our master jewelers.

  4. A radiant-cut diamond ring in a J. David Jewelry ring boxStep 4

    Propose!

    The best part is yours.

More from the printed guide is in our showrooms. Book a visit to see it.

Already engaged? Upgrade to a larger diamond or a fresh setting tailored to your style.

Custom Design.

They’re one of a kind, and their jewelry should be, too. What could be more special than a gift created for one person alone? This holiday season, say it with custom jewelry. Bring us your ideas, Pinterest pins, sketches, inherited jewelry and anything else that inspires you, and we’ll work together to create a piece they’ll treasure forever.

  • A designer’s pencil sketch of a sun-shaped pendant with a yellow cushion gem
    Sketch
  • A purple 3D model of the same sun pendant on a dark screen
    CAD
  • The finished sun pendant worn at the collar of a white shirt
    Finished Piece

A Very Custom Christmas.

A gold ring with a blue sapphire and baguette diamonds, an arrow, and the sapphire pendant it was redesigned into

Redesign

Turn jewelry that’s sitting in a box into something they’ll love wearing today.

An open hand holding a loose violet-blue emerald-cut gem

Have an Idea?

Start with an idea, a sketch, a meaningful symbol, or simply a story, and we’ll design a one-of-a-kind piece around it.

Restoration, estate jewelry and old gold

Hands holding a ring in a setting tool at a jeweler’s bench

The Gift of Restoration.

We all have at least one piece of broken or worn jewelry that has special meaning. The holidays are the perfect time to sneak it in. Our master jewelers repair, resize and restore it on our own benches.

Jewelry Restoration →
A woman wearing a carved jade pendant and a gold herringbone collar

The Next Chapter Is Yours.

For the person who loves a good “Where did you find that?” Estate jewelry offers beautiful details, a little history, and the thrill of finding something that feels like it was waiting just for you.

Book a Consultation →
A hand in a white knit sleeve wearing a large diamond ring

Old Gold, New Gift.

Trade in old gold toward a gift. Traded toward a piece, your gold is worth 50% more than sold outright, and the credit does not expire.

Gold Buying & Trade →
Visit a Showroom

Shop Local This Season.

When you choose J. David Jewelry, you’re finding the perfect gift while supporting a local business that has proudly served this community since 1994.

Broken Arrow

613 North Aspen Avenue
Broken Arrow, OK 74012

Tue–Fri 10–6 · Sat 10–5
Closed Sunday & Monday

Holiday hoursThu Nov 26 closedDec 17–18 10–6:30Sat Dec 19 10–6Mon Dec 21 10–6Dec 22–23 10–6:30Thu Dec 24 10–3Dec 25–26 closedThu Dec 31 10–5Jan 1–2 closed See the showroom →

South Tulsa

8200 E 101st Street, Suite B
Tulsa, OK 74133

Tue–Fri 10–6 · Sat 10–5
Closed Sunday & Monday

Holiday hoursThu Nov 26 closedDec 17–18 10–6:30Sat Dec 19 10–6Mon Dec 21 10–6Dec 22–23 10–6:30Thu Dec 24 10–3Dec 25–26 closedThu Dec 31 10–5Jan 1–2 closed See the showroom →

Brookside

3646 S Peoria Avenue
Tulsa, OK 74105

Tue–Fri 10–6 · Sat 10–5
Closed Sunday & Monday

Holiday hoursThu Nov 26 closedDec 17–18 10–6:30Sat Dec 19 10–6Mon Dec 21 10–6Dec 22–23 10–6:30Thu Dec 24 10–3Dec 25–26 closedThu Dec 31 10–5Jan 1–2 closed See the showroom →

The Printed Guide.

Flip through the 2026 Holiday Gift Guide, page by page.

The cover of the 2026 Holiday Gift Guide: a hand holding a purple glass ornament with diamond bracelets and rings
A letter from the J. David Jewelry family beside a photo of Joel and Kendra Wiland
Love in Every Detail: a hand holding a gift box with a diamond necklace inside
Staff Favorites: Katie, Brianna and Hayley with their picks
Staff Favorites: Kinsley, Brandon and Susan with their picks
Custom Design: a sketch, a 3D model and the finished sun pendant
A Very Custom Christmas: Redesign, a ring turned into a pendant, and Have an Idea
Gifts That Wow: a diamond tennis necklace layered over an emerald pendant
Gifts That Wow: eight statement pieces in diamonds, emeralds and turquoise
Gems Made for Gifting: gem earrings, rings, bracelets and pendants
A hand wearing six blue gem rings against a plum knit sleeve
Stackable Bands: anniversary bands in gold and diamonds
New Arrivals: pendants, a ring, ear climbers and stacking bracelets
The Classics: diamond studs, hoops, a pendant and long necklaces
The Classics: a pendant and a station necklace beside a diamond pendant on a white shirt
Custom Engagement: Inspire, Design, Create and Propose
Engagement rings and the note about upgrading to a larger diamond
Make His Season Shine: men’s bracelets, a band and a signet ring
The Next Chapter Is Yours: estate jewelry
The Gift of Restoration: hands holding a ring in a setting tool at the bench
A Little Sparkle, a Deeper Meaning: cross pieces in gold and diamonds
This Christmas, celebrate the moments that become tomorrow’s heirlooms
Shop Local This Season
The back cover: the holiday offer, financing note and the three showroom addresses
The Inner Circle

Hear First.

Holiday events and first looks reach the Inner Circle first.

Join the Inner Circle →
Questions

Good Questions.

Can I see a piece before I buy it?
Yes. Book a consultation or text us, tell us what you’d like to see and at which showroom, and our team will take it from there.
Can you help me choose a gift?
That’s what we’re here for. Tell us who it’s for and your budget, and we’ll show you choices at any of our three showrooms.
Where are your showrooms?
Broken Arrow: 613 North Aspen Avenue, Broken Arrow, OK 74012. South Tulsa: 8200 E 101st Street, Suite B, Tulsa, OK 74133. Brookside: 3646 S Peoria Avenue, Tulsa, OK 74105.
Do you repair and restore jewelry?
Yes. Our master jewelers repair, resize and restore jewelry on our own benches at our three Tulsa showrooms.
Is financing available?
Yes, through three lenders, at all three of our showrooms. All financing is subject to credit approval by the lender. Read more on our financing page.
Verified on Google

In Their Own Words.

Every heirloom begins with a story. Hear from the families who let us be a part of theirs.

★★★★★ Trusted by Generations 5,400+ Five-Star Google Reviews
”

Katelyn helped me resize and refresh my wedding ring. She was knowledgeable, professional, and incredibly sweet. She made the experience easy and enjoyable, and I couldn’t be happier with the results. I highly recommend asking for Katelyn

★★★★★
Kim Coder
Broken Arrow · Google · Jul 2026
”

Had a fantastic experience at J David! Bought an engagement ring last year and a wedding band this year. Maelei and Susan were especially super helpful and patient with us and found us the perfect matches!

★★★★★
Matthew Thomas
South Tulsa · Google · Apr 2026
”

One big request I had for Hayley was to make sure any leftover gold from the ring was returned to me. Not only did she make sure I got the gold, but Scott even turned it into a small pendant!

★★★★★
Michael Reid
Brookside · Google · Aug 2026