Broken Arrow | South Tulsa | Brookside

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The J. David Legacy Collection 5,600+ pieces Some things are meant to outlast us. The J. David Collection 2,600+ pieces Where your forever takes shape.

 

Gabriel & Co. 7,500+ styles The ring you’ve imagined, finished by hands you can trust. A.Jaffe 1,000+ pieces A promise made to last as long as yours.

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Shown at our three Tulsa showrooms. View All Collections →

At the Bench

Jewelry Repair On our own benches, wherever it came from. Ring Resizing For the ring that almost fits. Appraisals The document your insurer accepts.

Also at J. David

Custom Design If you can dream it, we can make it. Gold Buying & Trade Somewhere in your house there is a box. The Watch Concierge The watch you have been looking for is out there.

More Services

Handled in our own workshops, never sent out. View All Services →
A handcrafted custom ring held between a jeweler's fingers at J. David Jewelry
The Journal · Custom Design Process

Inside a Custom Ring Design, Step by Step

A custom ring travels from a conversation to a sketch, a render, a wax and then metal. Here is each stage, and the moment at every one where you say yes.

A custom ring does not begin with a sketch. It begins with a feeling: a promise, a person, a diamond that has been in the family longer than anyone in the room. The drawing comes later.

From that first conversation the ring passes through five stages: the consultation, the sketch, the render, the wax, and the finishing. At every one of them it stops and waits for you. Nothing moves forward until you have seen it and said yes.

It begins with a conversation

The first visit is not a sales pitch. We sit down and listen: how the person who will wear it dresses, what they do with their hands all day, the budget you are at peace with, and any diamonds or stories you want the ring built around.

Bring whatever you have. Saved photographs. A grandmother's ring. A shape you keep coming back to and cannot explain. The better we know the wearer, the more the finished piece feels as if it could not have been anything else. You leave with a direction and an honest timeline, usually three to five weeks.

The sketch, then the render

Next the idea is drawn by hand, and then built as a precise model on a screen that you can turn and study before any metal is cut.

Pencil sketches of a custom ring on the designer's table
First on paper, where a line costs nothing to change.

The sketch captures the feeling. The render captures the facts: every proportion, where each diamond sits, how the ring will rest on the hand.

The sketch captures the feeling. The render captures the facts.

A 3D CAD render of a custom engagement ring design on a designer's screen
Then on the screen, where you approve every proportion before casting begins.

This is the stage made for changing your mind. Reshaping the crown, widening the band, turning a diamond a few degrees: none of it costs anything yet, and that is exactly why the stage exists.

Why we make it in wax first

Once you approve the render, we make the design in wax and cast from it, so the form can be held and looked at in three dimensions before it becomes gold or platinum.

A green wax model of a ring on the bench beside a finished gold band
The wax: the ring's shape, before it is metal.

A screen flatters. Wax does not. It is the bridge between the picture and the piece, and it catches what a render cannot.

The finishing, by hand

Last, the cast ring is set with your diamond, polished, and gone over by hand before it comes back to you. This is where the years at the bench show. It is the difference between a ring that is merely correct and one that is beautiful.

The finished custom ring held up in the showroom
Finished, and made for one person.

What you are handed exists nowhere else. It was made for one person, around one story, and that is the whole point of custom.

If you are still choosing the ring itself, start with How to Choose an Engagement Ring and Engagement Ring Settings, Explained.

If there is a piece you have been carrying around in your head, come sit with us. Bring the story. Our jewelers will do the rest.

Good Questions

How long does a custom ring take to make?

A custom engagement ring at J. David takes three to five weeks on average, from the first consultation to the finished, polished ring. Rush timelines are sometimes possible — ask during your consultation.

Is a custom ring more expensive than buying ready-made?

Not necessarily. Because you control the diamond, metal, and details, a custom ring can be designed to any budget. You pay for exactly what you want rather than for inventory.

Can you design a custom ring from an heirloom?

Yes. Many couples bring in inherited diamonds or gold, and our team redesigns them into a new piece — preserving the meaning while updating the style.

The Inner Circle

First look, before anyone else.

New pieces as they land, the evenings we open the doors after hours, and now and then a story from the bench.

Or begin your ring →
Visit a Showroom

See it in person.

Three showrooms across Tulsa, one family since 1994. Bring your questions, or just come and look.

Verified on Google

In Their Own Words.

Every heirloom begins with a story. Hear from the families who let us be a part of theirs.

★★★★★ Trusted by Generations 5,300+ Five-Star Google Reviews
”

Katelyn helped me resize and refresh my wedding ring. She was knowledgeable, professional, and incredibly sweet. She made the experience easy and enjoyable, and I couldn’t be happier with the results. I highly recommend asking for Katelyn

★★★★★
Kim Coder
Broken Arrow · Google · Jul 2026
”

Had a fantastic experience at J David! Bought an engagement ring last year and a wedding band this year. Maelei and Susan were especially super helpful and patient with us and found us the perfect matches!

★★★★★
Matthew Thomas
South Tulsa · Google · Apr 2026
”

One big request I had for Hayley was to make sure any leftover gold from the ring was returned to me. Not only did she make sure I got the gold, but Scott even turned it into a small pendant!

★★★★★
Michael Reid
Brookside · Google · Aug 2026